When the worlds of the culture, the field, and the fashion line up, you already know Quavo is the one standing on business. The superstar, famous for his iconic sound and his signature drip, has just inked a major, multi-year deal as the newest brand ambassador for global headwear giant, Lids. This ain’t no small feature—this is a whole partnership.
To kick off this massive new bag, Quavo and Lids are dropping an exclusive collection tailored specifically for the team near and dear to the Atlanta native’s heart: the Georgia Bulldogs.
The Quavo UGA x ’47 Collection—a fire lineup of hats and tees—is dropping nationwide on November 15th. The designs aren’t just about repping the team; they draw heavy inspiration from Quavo’s upcoming solo album, SATCHMO, bringing on-trend tree motifs that perfectly blend collegiate heritage with modern streetwear aesthetics.
Quavo’s influence runs deep. Ever since he came up with Migos (shoutout to Offset and the late, great Takeoff), he’s kept the fans on their toes with both his music and his fly style. That’s why Lids put the full stamp of approval on him to help shape the future of headwear, putting him directly into the creative process for exclusive drops and authentic storytelling.
Adam Herstig, SVP of marketing at Lids, didn’t hold back, calling Quavo one of today’s most “dynamic cultural voices.” With his influence cutting across music, fashion, and sport, he’s the perfect plug to help Lids push boundaries and set new trends.
The timing is strategic, no cap. Quavo will be in Athens, Georgia, this week—right before the massive SEC showdown where the No. 5 Bulldogs host the No. 10 Texas Longhorns. He’s hosting a pregame launch event at Fan Outfitters Athens, making sure the drop has maximum heat right before the big game.
And this is just the beginning. Quavo is set to be actively involved in the hat design and creative direction for years to come. Plus, he’s already flexing in Lids’ 2025 holiday campaign, “ALL CAPS,” alongside legends like Stephen A. Smith and WWE Superstars. Quavo is standing on business, taking this fashion hustle to the next level. Go Dawgs!
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