The gloves came off in the booth, but the real shots are being fired in the boardroom! The legendary Drake and Kendrick Lamar feud from last year was more than just lyrical warfare—it had a massive ripple effect in the business. According to reports, Drizzy just split from his longtime booking agent, and industry insiders are pulling up the receipts on why this shakeup is absolutely tied to the K.Dot beef.
The Boy reportedly parted ways with Brent Smith at Wasserman Music, and they kept the move low-key to avoid the media firestorm. Smith was the man holding down the Toronto superstar for over a decade, rocking with him through the WME days and continuing after Smith leveled up to Executive VP at Wasserman in 2020.
Here’s the kicker: Brent Smith was also reportedly the booking agent for Drake’s fierce rival, Kendrick Lamar. Sources are telling Billboard that Drake and Smith haven’t been working together for almost all of 2025, and that the breakdown was partially fueled by the war between the two rap titans!
With the papers signed, The Boy has officially moved his live representation over to Creative Artists Agency (CAA). Insiders claim Alex Mebed and Daryl Eaton will now manage the 6ix God’s bookings. Meanwhile, sources spilled the tea to HITS Daily Double that K.Dot was perfectly fine with sharing an agent with his enemy. That’s a subtle shot fired, right there.
The timing is crucial. With rumors of a massive 2026 tour brewing with Live Nation, we’re watching closely to see if this move has immediate repercussions on Drake’s bottom line. Fans are also hyped because the new album, ICEMAN, is presumably dropping soon, and we all want to know if the bars will address this industry drama.
The timing is crucial. With rumors of a massive 2026 tour brewing with Live Nation, we’re watching closely to see if this move has immediate repercussions on Drake’s bottom line. Fans are also hyped because the new album, ICEMAN, is presumably dropping soon, and we all want to know if the bars will address this industry drama.
Meanwhile, K.Dot is busy setting records: he and SZA just locked down the title for the highest-grossing hip-hop tour of all time with their “Grand National” trek, reportedly bringing in over $332 million (and still climbing!).
The feud is proving to be way more complicated than just disses and hits. We’ll see what the ICEMAN holds, but the BEEF is now certified business.
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